Last Updated: August 5, 2025
1. Introduction
Embark Safety, Inc. (“Embark,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website, services, software, and solutions.
By accessing or using our services, you agree to this Privacy Policy and our Terms of Use. If you do not agree, please do not use our Services.
2. Information We Collect
A. Personal Information You Provide:
– Contact details (name, email, phone, business address)
– Employer or company information
– Account credentials (username, password)
– Driver-specific data including Motor Vehicle Records (MVRs), consent forms, and license data
B. Automatically Collected Data:
– Device and usage data (IP address, browser type, OS, session logs, pages visited)
– Cookies, pixels, and analytics data
– Interaction logs (alerts clicked, training modules accessed)
C. Data Collected via Third Parties:
– MVRs and driving record data from state DMVs and third-party data providers
– Integration metadata (e.g. single sign-on, CSA data)
3. How We Use Your Information
– Operate and improve the Services
– Verify user identities and maintain legal compliance
– Monitor driver risk and measure safety KPIs
– Provide onboarding and support
– Communicate updates and marketing (with opt-in)
– Detect and prevent fraud and security incidents
4. Legal Basis for Processing (for EEA/UK Users)
– Performance of contract
– Legal compliance
– Legitimate interests
5. Data Sharing and Disclosure
– Service providers
– Government authorities or regulators
– Business transfers (mergers or acquisitions)
– Compliance partners
6. Data Subject Rights
Depending on your jurisdiction, you may have rights to:
– Access, correct, or delete your personal data
– Opt out of sale, sharing, or profiling
– Data portability
– Object to processing based on legitimate interest
Submit your request via the privacy request portal or email: privacy@embarksafety.com. We will comply within 45 days unless extended as permitted by law.
California-specific rights:
– CPRA rights including correction, access, deletion, opt-out, and portability
– Delete Act rights including submission via the statewide broker portal
7. Cookies & Tracking
We use cookies and similar technologies to:
– Enable essential and security functionalities
– Support analytics and advertising with consent
– Provide settings and withdrawal options via a cookie banner
8. Children’s and Teen Data
– Under 13: No collection without verifiable parental consent
– Under 16: Enhanced privacy by default, consistent with COPPA and state laws
9. Data Retention & Security
– Retained as necessary for legal and contractual purposes
– SOC 2 compliant security controls including encryption, access logging, and incident response
10. International Transfers
Embark is based in the U.S. and will ensure adequate safeguards for international transfers, including EU SCCs where required.
11. Changes to This Policy
We may update this Privacy Policy. Material changes will be communicated via email or platform notice.
12. Contact Us
Embark Safety, Inc.
11869 High Tech Avenue, Orlando, FL 32817
Email: legal@embarksafety.com
13. Governing Law
This Privacy Policy is governed by Florida law. Certain statutory rights under CPRA and other laws supersede these terms.